Author: Napoleon Hill
Published: 1937
They say some advice should be taken with a grain of salt. When I was reading Think and Grow Rich, I was eating it by the handful. You see, the author believes in telepathy and he bases the whole book on that idea. Telepathy! But if you can ignore the whole telepathy thing, Mr. Hill is making a solid case underneath that. It’s kind of like if someone told you gravity is caused by the devil. I wouldn’t buy that explanation but that doesn’t mean I don’t believe in gravity. More on the telepathy later—let’s get to the main point.
My understanding of what the author is trying to say is this, and it’s pretty down-to-earth: If you fixate your mind on a certain goal, to the point where the goal is the only thing you care about and it’s an all-consuming obsession, and you work toward that goal with persistence, you will eventually achieve that goal. That doesn’t sound too far-fetched, does it?
For example, if you want to climb Mt. Everest and you spend every hour of every day thinking about climbing Mt. Everest and you practice climbing bigger and bigger mountains and you try over and over again to climb Mt. Everest, how could you not eventually reach your goal? (Of course, you could die trying, but there are safer goals a person could choose.) Here’s a passage that sums up my understanding of the book’s message quite nicely:
Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.
Desiring riches to the point of obsession. Planning definite ways to aquire riches. Backing those plans with persistence. The words “desire” and “persistence” appear so many times in this book. The idea is that you need to have desire backed with persistence. If you want to get something, you have to really want it, and you have to keep trying until you get it. Desire backed with persistence. That’s the main message of the book. They could have cut this book down from 300 pages to four words and you would still get the idea.
I’ll tell you something that’s not much of a secret to people who know me: I hate jobs. I think it’s bullshit that somebody else gets to tell me how to spend most of my prime waking hours. I refuse to work 40 hours every week until I’m 60 years old. I don’t want to wait until the end of my life to start living. You might think that sounds lazy but I think it’s even lazier to just show up at work every day without even trying to come up with a way to make a better living. You might think my attitude is futile and I’d better just get over it. Thomas Edison might not agree because he said, “Discontent is the first necessity of progress.” I don’t want to have a job and I want to do something about it! Why do you think I picked up this book?
Did Think and Grow Rich help me? I’m not a millionaire yet, so maybe the answer is no. But you can bet that my goal is much clearer and more present now that I’ve read the author’s ideas. I think about my goal every day. Before I read this book, I had just one idea for how to make money. After I read this book, I started keeping a list of money-making ideas. I tried hard almost every day to think of more ideas. Like the author suggests, I let my subconscious mind go to work for me. Ideas would pop into my head out of nowhere. Now I have not just one but over twenty money-making ideas in my list. (Of course, not all of them are good ideas, but they’re ideas.)
Let me tell you a little bit about how a few of my ideas went. My first idea—the one I had conceived before picking up Think and Grow Rich—was Lunch Hub. I thought it was a good idea but I couldn’t seem to coax anyone to use it. Since Lunch Hub wasn’t working, I moved onto the next thing. My second idea was Salbatoost—a site where people could suggest something for me to draw and I would draw it—but it quickly became clear that there was very little value there. I wasn’t selling a useful product or providing a useful service. Salbatoost was fun and it was more popular than Lunch Hub, so I decided going to keep making drawings for fun, but I didn’t want to invest my time in anything but my best idea. Right now my best idea is called Food Near You and I’ve even gotten a couple other people to help me with it. Our mission statement: To connect people to their local growers, grocers and restaurants. Unlike my first two attempts, this idea has to the potential to add real value—value that’s worth money—to a large number of business owners.
Anyway, whether my latest idea turns out to be successful or not, I’ll continue to remember that desire backed by persistence will eventually get me what I want. If the idea I’m working on now doesn’t work, that will be unfortunate but it will not be the end of my quest to make money.
Okay, back to the telepathy thing. Here’s what Mr. Hill says about it:
In a study by the author with Dr. Alexander Graham Bell and Dr. Elmer R. Gates, it was concluded that every human brain is both a broadcasting and receiving station for the vibration of thought.
Through the medium of the ether, in a fashion similar to that employed by the basic principle of radio and other wireless communication, every human brain is capable of picking up vibrations of thought released by other brains.
Wow! That seems…incredibly hard to believe. I’m not saying that just because it sounds crazy means its not true. Plenty of crazy things are true. But this claim is based on the results of just one study, conducted with the help of a biased author. What Hill seems to believe is that you can “broadcast” your desire for riches out into the universe and, somehow, everyone in the world picks up your thoughts and your prize is eventually delivered to you through mysterious acts of man and nature. I don’t buy that. My guess is that you don’t broadcast your desire out into the “ether” but you do broadcast it into your own head, where you’re constantly thinking about your desire and making your goals more present. Every time you’re presented with a choice, you choose the path that would take you closer to your goal. You’re always keeping your eyes open for opportunities to help satisfy your goal. That’s just a guess, but that’s what I think is probably going on.
In any case, Think and Grow Rich is well worth the read. At the very least, it’s interesting. At the most, it’s an exciting and encouraging instruction manual for achieving your goals. I give it one thumb up!
P.S. Do not by the Arthur Pell version of the book! Pell is a miserable prick who thought it would be nice to “update” Think and Grow Rich by chiming in with tidbits about Michael Jordan and Steven Spielberg. Nobody cares!

